Durable Welding Protection by Strongarm
Family-owned since 1985. Headquartered in Atlanta, GA.
For over 40 years, Strongarm American Welding Company has been dedicated to one mission: protecting professional welders with equipment they can trust. What started as a family passion in 1985 has grown into a trusted name in welding safety, backed by more than a century of combined experience in leather craftsmanship and personal protective equipment.
From our Atlanta headquarters, we carefully source and deliver superior welding protection—including welding sleeves, gloves, jackets, aprons, and more. Every product reflects our commitment to quality materials, expert craftsmanship, and functional design that stands up to the toughest jobs.
At Strongarm, we pride ourselves on being different. Quality with a conscience—that's our promise. We don't just care about our products; we care about the welders who depend on them. When you choose Strongarm, you're choosing a family-owned business that goes the extra mile, every single time.
Meet the Peracha Family
Three generations of expertise in leather craftsmanship and PPE innovation
Afraz Peracha - CEO
Visionary. Designer. Implementor.
Afraz grew up in the PPE industry, working alongside his father in their family tannery since age 16. With decades of hands-on experience in leather and PPE design, he's built Strongarm into a trusted name among major retailers including Home Depot, Ace Hardware, Lowe's, and Tractor Supply Company. His deep understanding of both materials and the needs of professional welders drives every product innovation at Strongarm.
Rabea Peracha - COO
Operations Excellence with Precision.
With a medical background, Rabea brings a meticulous eye for detail and operational excellence to Strongarm. Her strict standards ensure every aspect of our business—from sourcing to delivery—meets the highest quality benchmarks. Her commitment to precision and safety aligns perfectly with our mission to protect welders on the job.
Ishfaq Peracha - CFO
50 Years of PPE Manufacturing Mastery.
With half a century of experience in PPE manufacturing, Ishfaq has run multiple manufacturing plants and built a tannery specifically focused on producing leather for personal protective equipment. His unparalleled expertise in leather production and manufacturing processes ensures Strongarm partners with the best suppliers and maintains the highest quality standards in every product we offer.
Our Team: Family-Friendly & Passionate About Safety
Our close-knit team works together from our Atlanta location, united by a shared passion for health, safety, and protecting the welders who trust our products. We're more than a business—we're a family dedicated to your safety.
Our Quality Control Process
Rigorous standards backed by decades of expertise
1. Expert Material Selection
Drawing on Ishfaq's 50 years of tannery and manufacturing experience, we carefully select only premium leather and materials from trusted suppliers. Every material is evaluated for durability, heat resistance, and protective qualities essential for welding safety.
2. Design & Innovation
Afraz's hands-on experience since age 16 informs every design decision. We create PPE that balances protection, comfort, and functionality—because we understand what professional welders need on the job.
3. Supplier Partnership & Oversight
We work closely with manufacturing partners who share our commitment to excellence. Our team's deep industry knowledge ensures every production run meets our exacting specifications.
4. Rigorous Inspection
With Rabea's medical precision and operational excellence, every product undergoes thorough inspection before leaving our Atlanta warehouse. We check for quality, durability, and safety compliance—no exceptions.
5. Continuous Improvement
We listen to feedback from professional welders and continuously refine our products. Our century of combined experience means we never stop learning and improving.
Our Journey Since 1985
Four decades of family-owned excellence serving professional welders
1985 - The Beginning
Strongarm American Welding Company was founded with a simple mission: provide professional welders with protective equipment they can trust. From day one, our family-owned business has been committed to quality, reliability, and exceptional customer service.
1990s - Building Our Reputation
Throughout the 1990s, we expanded our product line and built lasting relationships with welding professionals across the country. Our commitment to sourcing premium materials and maintaining rigorous quality standards earned us a reputation for excellence in the welding community.
2000s - Expanding Our Reach
As our reputation grew, so did our operations. We established our Atlanta headquarters and warehouse facilities, allowing us to serve customers more efficiently while maintaining the personal touch that defines our family-owned approach.
2010s - Innovation & Growth
We invested in advanced quality control processes and expanded our team of leather and PPE experts. Our combined century of industry experience allows us to carefully select materials and partners that meet our exacting standards.
2020s - Continuing the Legacy
Today, Strongarm remains proudly family-owned and operated from our Atlanta headquarters. We continue to honor our founding principles: exceptional quality, rigorous testing, and unwavering commitment to the safety and satisfaction of professional welders.
40+ years of experience. One family. Countless welders protected.
